Ducklings Early Learning Center
Voxie for Ducklings

Texting that turns inquiries into enrolled families.

Answer every new family the moment they raise their hand.

Voxie texts families from your school's own number, nurtures them through tours, and follows through all the way to enrollment — then hands off cleanly to Brightwheel.

Instant first reply
More tours booked
Fewer no-shows

Full training recording · open in Fathom

Quick Links

Training Starts Here

Everything your school team needs to run Voxie, on demand. Start with the training recording above, then dig into the automated family journeys and feature walkthroughs below.

Log in to Voxie →Bookmark this link for easy access.
The Basics

Core Voxie features at a glance

Quick Blast for 1-to-Many Campaigns

Quick Blast for 1-to-Many Campaigns

Quick blast messages and marketing campaigns deliver timely, targeted communications that drive engagement and action in bulk.

Message Hub for 1-to-1 texting

Message Hub for 1-to-1 texting

Message Hub streamlines texting inbox management by providing a centralized, highly visible platform to efficiently track, organize, and respond to customer conversations.

Templates (Snippets)

Templates (Snippets)

Snippets are message templates that enable you to quickly craft impactful texting messages that save time and ensure consistency.

Automated Messaging

The Message Showroom

Every automated message a family receives, in the order they receive it — from the moment they opt in through the day they enroll. Five journeys, fourteen messages, all sent from your school's own number within safe-sending hours.

New Inquiry Engagement

Family opts inVoxie · SMS sent

The nurture starts in real time, sent from your school's own number.

Tour Support

Confirmations, directions, sneak peeks, and a gentle recovery text if a family misses their tour.

Enroll & Hand Off

Post-tour follow-through leads to the enrollment ask, then communication moves to Brightwheel.

5
Journeys
14
Messages
0–7
Day window
Auto
Trigger type
1

New Lead

Contact status: New Lead4 messagesDay 0 → Day 7

Fires the moment a family opts in. A four-touch nurture introduces the Ducklings approach, shares what other parents say, and invites a tour. The sequence stops on its own after Day 7.

Day 0 · Lead Nurture
9:41
•••
D
Ducklings {Location}
SMS
Day 0 · 9:41 AM
Hi {first_name}, our proprietary Here We Grow™ curriculum and Shake a Tail Feather® gross motor program are built in-house at Ducklings {Location} - you won't find a school like this anywhere else. We will reach out soon and can't wait to learn more about you and your little one. In the meantime, if you have any questions, feel free to respond to this message. Or book a tour here: {calendly_link}

What makes Ducklings different · fills from first_name, location name, calendly_link

Day 2 · Nurture Drip
9:41
•••
D
Ducklings {Location}
SMS
Day 2 · 9:41 AM
Parents say it best: "There is no shortage of happy boys and girls at Ducklings {Location}. It's kind of contagious." We can't wait for you to become part of our story too! If you have any questions please feel free to text us back or call us at this number. Or book a tour here: {calendly_link}

Social proof · fills from location name, calendly_link

Day 4 · Nurture Drip
9:41
•••
D
Ducklings {Location}
SMS
Day 4 · 9:41 AM
Learning. Movement. Friendship. At Ducklings {Location}, we develop the whole child - not just school readiness. Learn more about our approach here: ducklingselc.com/approach/

Whole-child approach · fills from location name

Day 7 · Nurture Drip
9:41
•••
D
Ducklings {Location}
SMS
Day 7 · 9:41 AM
Hi {first_name}, this will be our last note for now. We know that choosing an early learning and care provider for your family is a big decision, so we're always here to answer any additional questions you may have! Feel free to reply here or call us at Ducklings {Location}. Or book a tour any time: {calendly_link}

Graceful close · fills from first_name, location name, calendly_link

2

Tour Scheduled

Contact status: Tour Scheduled3 messagesDay 0 → Day 4

Triggered when a tour is booked. Confirms the appointment with directions, then warms the family up over the following days so they arrive already familiar with the school.

Day 0 · Inquiry Confirmation
9:41
•••
D
Ducklings {Location}
SMS
Day 0 · 9:41 AM
Hi {first_name}! 👋 We're excited to meet you and your child on your tour at Ducklings {Location}. See here for directions: {google_pin_link}

Tour booked — get ready! · fills from first_name, location name, google_pin_link

Day 2 · Pre-Tour Engagement
9:41
•••
D
Ducklings {Location}
SMS
Day 2 · 9:41 AM
There's so much in store for your child at Ducklings {Location}! Check out our website for more info on our approach to learning: {school_website}

Classroom sneak peek · fills from location name, school_website

Day 4 · Pre-Tour Engagement
9:41
•••
D
Ducklings {Location}
SMS
Day 4 · 9:41 AM
We are excited for the chance to have your child join their classroom! Follow us on Facebook to learn more: {location_facebook_page}

Meet the staff · fills from location_facebook_page

3

Tour No Show

Contact status: Tour No Show1 messageDay 1

A single, low-pressure recovery message the day after a missed tour. It opens the door to reschedule by reply or call, and signals that the school will follow up directly.

Day 1 · Missed Tour
9:41
•••
D
Ducklings {Location}
SMS
Day 1 · 9:41 AM
We missed you on your tour at Ducklings {Location}! Feel free to reschedule by texting or calling this number, or we will reach back out soon to help you re-schedule.

We missed you! · fills from location name

4

Tour Completed

Contact status: Tour Completed4 messagesDay 1 → Day 7

Post-tour follow-through. Opens with a thank-you, then moves toward the enrollment ask across three touches before closing the loop on Day 7.

Day 1 · Tour Thank You
9:41
•••
D
Ducklings {Location}
SMS
Day 1 · 9:41 AM
It was great to meet you and your child! Ready to take the next step or have questions? We're here to help! 📞 Call us 📍 Visit us 💬 Text us

Thanks for visiting

Day 2 · Ready To Enroll?
9:41
•••
D
Ducklings {Location}
SMS
Day 2 · 9:41 AM
Thanks again for touring Ducklings {Location}! Are you ready to enroll? Text or call us at this number to get started!

The value of Ducklings · fills from location name

Day 4 · Ready To Enroll?
9:41
•••
D
Ducklings {Location}
SMS
Day 4 · 9:41 AM
We'd love to have you join our Ducklings! Text us or give us a call when your family is ready to take the next step.

Warm invitation

Day 7 · Ready To Enroll?
9:41
•••
D
Ducklings {Location}
SMS
Day 7 · 9:41 AM
This is our last note for now, but we're always here to support your family's child care needs! If you have any additional questions, you can call or text us at this number or by visiting Ducklings {Location}.

Objection handling & close · fills from location name

5

Enrolled

Contact status: Enrolled2 messagesDay 1

Confirmation and hand-off. The family is congratulated on enrolling, then pointed to Brightwheel as the ongoing communication channel — closing out the Voxie journey cleanly.

Day 1 · What to Expect
9:41
•••
D
Ducklings {Location}
SMS
Day 1 · 9:41 AM
You've officially enrolled at Ducklings {Location}. Congratulations 🎉 We look forward to many days filled with joyful learning!

Enrollment confirmed · fills from location name

Day 1 · Transition to Brightwheel
9:41
•••
D
Ducklings {Location}
SMS
Day 1 · 9:41 AM
Now that you're enrolled, all communication will move to your Brightwheel app. Feel free to send us a message there with any questions or needs!

Channel hand-off

Day counts are measured from the moment a contact enters that status. Highlighted merge fields are personalized per family and per school location. View the full showroom →

Crafting a Great Marketing Message

Crafting a great texting marketing message involves being concise, engaging, and action-oriented while providing value to your audience.

A successful message grabs attention quickly, speaks directly to the recipient, and encourages immediate action with a clear call-to-action (CTA). Personalization and timing are also key factors in creating a message that resonates and drives results.

Top Tips for Great Texting Marketing Messages

1

Keep It Short and Sweet

Don't make your families dig for the offer or the core message. One to two sentences is best with plenty of spacing.

2

Personalize Your Message

Include the recipient's name or tailor the content to their interests or behavior.

3

Use a Strong CTA

Link to your book now page so the reader can immediately take action.

4

Create a Sense of Urgency

Encourage quick action with time-sensitive offers or limited availability.

5

Adhere to Safe Sending Hours

Legal safe sending hours are 8AM to 8PM but we recommend 9AM to 7PM just to be safe.

6

Mind Your Message Frequency

We recommend 1-4 Quick Blasts per month for the highest engagement and conversion - enough to stay top of mind without overwhelming your families.

Good Message Example

9:41
U
Ducklings {Location}
iMessage
Today 9:41 AM
Good morning [First Name]! It's Ducklings {Location}. Are you free Thursday at 10AM to tour our classrooms with your little one? You can reply here or grab a time with this link: www.link.com

Why it's good:

  1. Personalized with [First Name].
  2. Highlights the value of the visit (seeing the classrooms in person).
  3. Creates a sense of timing with a specific day and time.
  4. Includes a clear call-to-action with a booking link.

Ineffective Message Example

9:41
U
Ducklings {Location}
iMessage
Today 9:41 AM
Hi! You asked about our school, want to stop by Monday? Bring a friend, too.

Why it's bad:

  1. Generic and lacks personalization.
  2. No clear value for the family.
  3. Too vague ("come back" with no specifics).
  4. Misses an opportunity for a direct link or clear action.
Voxie on the go

Mobile App for iOS & Android

Stay connected with your customers anywhere. Send messages, respond to conversations, and manage your campaigns from your phone with the Voxie mobile app.

Use Voxie within your CRM

Message Hub Chrome Extension

Start a conversation with any phone number in your browser. Send pre-built snippets to customers, reply to incoming messages, and more to streamline conversations.

Read our help center article →
Download the Extension

Contact and Support

We're here to help!

For any technical issues or support inquiries, please reach out to our support team at support@voxie.com. We're excited to partner with you.

When logged into the Voxie platform, click the question mark icon in the lower-right corner to start a live chat with our support team for the fastest assistance.

Voxie help button